Monthly Archives: October 2011

When Social Media Works for RV Parks

There is a lot of discussion out there that you must be using Social Media if you want your park to succeed.   I would argue that getting on the Social Media bandwagon can actually hurt your park if it is not done right.   Here are a few points that you may see a lot of […]

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Marketing Plan vs. Marketing Program vs. Marketing Campaign

Putting together a marketing plan is just the start for marketing your business. You need to define your marketing program for each of your products and then you need to develop your marketing campaign to meet your goals and objectives that you identified in your marketing plan. Here is a brief description of each.

Posted in Marketing | Tagged , , , , , | 2 Responses
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