Monthly Archives: October 2013

Are You a Waffle House or a Popeye’s?

Don’t mistake creating a customer community with giving your customers freebies. One can create loyalty, the other can create a guilt trip. Make your customer experience worth the customer’s loyalty

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Merchandise My Website

From Dictionary.com: Merchandising   mer·chan·dis·ing     [mur-chuhn-dahy-zing]    noun The planning and promotion of sales by presenting a product to theright market at the proper time, by carrying out organized, skillfuladvertising, using attractive displays, etc. Origin:  1350–1400; Middle English;  see merchandise, -ing1   Any of us who have a store associated with our RV business know the benefits to merchandising.  When products are displayed in an enticing manner, the sales go up.  When products are just thrown together, sales go down.  As a matter of fact, one of […]

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