5 ToDo’s for Your Marketing Plan

Here we are at the end of the year and looking towards a New Year.  Regardless of when your season begins or ends, you need to be thinking of what you want to do next year to promote your business effectively.

It's that time of year for a new marketing plan

Time for a new marketing plan

It’s easy enough to get caught up in the day to day details and forget about planning ahead until “ahead” is already here.  Here are five ideas for getting your marketing plan for started.

1.)     Newbie Special — Early spring is typically the time of year when RV sales take a jump.  Think about working together with your local RV sales to offer a special to their customers.  What better way to introduce your park to new customers than to give them a free night to set up and check out their new RV (even if it is used, it is new to them.)

2.)    Buddy Weekend – Plan a weekend to promote to your current guests.  Have them register together to receive a special discount.  This could easily be combined with a clean-up weekend.  They give you a couple of hours cleaning up their site and they get the discount.

I can hear the objections already.  “They don’t really do the work” or “I have to go back and do it all over again.”  The object of this exercise isn’t necessarily to get a lot of work for the discount, but rather it is to have your park at the top of your customer’s minds when they do decide to go for a summer getaway.

3.)    “Selfie” contest.  Taking pictures of yourself with a smartphone is all the rage, so why not capitalize on the fad.  Have people take pictures of themselves in the park and post those pictures on a wall, even better, put the pictures on a flash drive and have them rotating on your TV in the office or common area.

4.)    Celebrate National Travel and Tourism Week – The first full week in May has been designated as National Travel and Tourism Week.  Plan special events to celebrate travelers and tourists, even if you aren’t considered a destination park.

Some ideas would include inviting your local CVB (Convention and Visitor’s Bureau) out for snacks and a tour of your park.  After all, they recommend places to stay and if they don’t know what you have to offer the odds of you being one of those recommendations are quite low.

5.)    Press Release – Create press releases around each of these events.  You can write them now and be ready to hit the send button a month before the event.  Send these out to your local media, post the release on your website, email the release to your email list….In other words, write your press release so that you get the most out of your effort.

Hopefully, these will get you started thinking about what you can do to promote your business.  While your current marketing effort may be working for you, it does get stale for the customer, so let’s shake it up a bit and add some new efforts.

Need some more inspiration?  Give me a call and let’s brainstorm.  What have you got to lose besides a phone call?

By Pamela Wright

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