Category Archives: Marketing

Time to Write Your Yearly Marketing Plan

Writing a marketing plan isn’t hard. Writing an Executable marketing plan takes a lot of thought and creativity. Let’s get to work and make an Executable marketing plan.

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You Are Losing 14% of Your Customers

The loss of 14% of your customers every year may not be apparent but overtime it can be devastating. Don’t let Boiling Frog Syndrome fool you.

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Get Them Talking About You Marketing

Rule #1 in marketing: “Get Them Talking About You”.
Here are some ideas on how you can make that happen.

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I Can Get You A Gazillion Visitors

Lots of people will promise a boatload of visitors but the real question is whether they are the visitors that you want. Let’s take a look at what you really need to concentrate on.

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Where Can I Find Groups to Market To?

I would love to have more group stays but I’m not sure how I find the groups to market to. Would it make sense to try to go after the corporate meeting angle? How about clubs or organizations. Where do I start?

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What Should I Have in My Group Marketing Packet?

Bringing in groups can be a huge boost to the bottom line, particularly during the off season. Here are some tips on what you need in your group marketing packet.

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Ways to Tell if Your Marketing is Working

Unless we measure the ROI on our marketing efforts, we don’t know if we are sending good money after bad. It isn’t hard, it just takes a little time setting up a reporting system.

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Taking Control of Your Digital Marketing

What does the Internet say about your digital footprint? Is it positive? Is it negative? Is it somewhere in between? Let’s take a look.

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A Quick and Dirty Marketing Plan

Don’t create a marketing plan that a banker would love. Create a marketing plan that you can use.

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2016,The Year Of More Changes

2016 is the time for a fresh start! Here are 6 areas that are going to be vital for marketing your business.

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