Tag Archives: Marketing plan

Time to Write Your Yearly Marketing Plan

Writing a marketing plan isn’t hard. Writing an Executable marketing plan takes a lot of thought and creativity. Let’s get to work and make an Executable marketing plan.

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A Quick and Dirty Marketing Plan

Don’t create a marketing plan that a banker would love. Create a marketing plan that you can use.

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12 Months of Marketing Resolutions

Take small bites out of your resolutions. Set up a 12 month calendar.

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Is Your Shoestring Marketing Broken?

Committing major marketing dollars to a single location isn’t necessarily a good choice in today’s world.   Marketing isn’t a pay for it and forget it product.  This is true whether the commitment is to a particular ad, to your web page or to your collateral materials (brochure, business card, etc.) Here are 12 points that […]

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5 ToDo’s for Your Marketing Plan

It’s time for a new marketing plan. Here are some ideas to get those creative juices kickstarted.

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Do You Analyze?

Analytics don’t work unless you analyze what they are telling you. Here are some basics to look for.

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It’s 2013, Do You Know Where Your Marketing Is Headed?

Before you can begin marketing successfully, you have to know who you are marketing to. Get some ideas on how to identify who your market really is based on data and not on who you think they are.

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I Don’t Need To Worry

It’s easy to ease off on marketing when your business is running gangbusters but what happens when your clients begin dropping off?

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Marketing Plan vs. Marketing Program vs. Marketing Campaign

Putting together a marketing plan is just the start for marketing your business. You need to define your marketing program for each of your products and then you need to develop your marketing campaign to meet your goals and objectives that you identified in your marketing plan. Here is a brief description of each.

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